MODULE 01 

The Art of Author Branding

Here’s why it pays to learn from someone who’s gone before you - I know exactly where people get stuck when they think about becoming an author. I’ve been there. What do you do when you have done everything you can with your story? You’ve written and revised and edited and shared and incorporated and you still aren’t sure it is ready for the bookstore shelves. In this module, we’re going to take a step back from writing and master the 4 most important elements authors need to tackle that could prevent hitting your sales targets if left to the last minute. 

We’ll start setting you up for success by getting some big decisions out of the way with the end goal of helping you achieve TOTAL clarity about where you’re going and HOW you’re going to get there. 

You’re going to get on the fast-track to deciding your domain name, hosting company, website platform, and even your email name. You’ll get the inside scoop on how to create a landing page if you aren’t ready to spend the money on a website so that your future readers can find you (getting comfortable with putting yourself out there will take time, but if you put one foot in front of the other, you will). 

You will create a lead magnet that contains so much value that people will be willing to give you their email address in exchange for that content. 

Finally, you’ll map out and schedule your entire social media strategy (it’s simpler than you think!) so that you have a crystal clear picture of what you’ll be working towards throughout the rest of the program. 

Highlights: 

• Understand author branding. These 4 elements of author branding will serve as the sparks that eventually become a full-blown bonfire on the beach (aka your future successful book launch). Who knew creating momentum could be as easy as making a few smart choices BEFORE getting started? 

• Create content. Not only will creating content motivate you into action, it’ll eliminate the dreaded wavering and second guessing that often sets in if you ignore engaging with your followers and potential readers until AFTER you’ve launched your book. 

• Learn the technology behind how to set up a website or landing page, find your way around the various social media channels, create and set up a lead magnet, and learn how to create and deliver a monthly newsletter. 

MODULE 02 

How to Craft a Quality Book 

 
Now that you have begun to engage with your followers and future readers, you can get back to your comfort zone, writing. Once you have made your story the best you can on your own, it will be time to bring in the big guns and surround yourself with a team of trustworthy professionals. In this module, we’re going to find those individuals that have the skill and expertise to answer your questions and create a quality product, a book that will sell. 

Learn how to take a deep breath and count 5-4-3-2-1 and press send on the email you have written to the editor of your choice. By choosing wisely, you will know that you are working with an ethical professional who will be forthright with their prices and their process. 

You’re going to get to work with your cover designer in a collaborative manner that will allow you to create the cover of your dreams. You’ll get the inside scoop on how to research the designs that you love best that contain the qualities appropriate for your genre. 

Finally, you’ll learn all that is involved when working with an interior designer (there’s more to it than you think!) who has the expertise to balance the pages and help you to choose the font and format that appeals most to you. 

Highlights: 

• Feel confident as you approach any of the recommended professionals or learn how to research others for your own peace of mind. 

• Discover other more affordable options if you aren’t quite ready to spend the dollars involved with going the professional route. There is no wrong answer. Learn about the options available and decide for yourself. 

• Learn about metadata and ISBNs so that you are prepared and ready to go, after that final proofread is complete. 

• Master how to do market research for your book so that you can give it it’s best chances for success. 

MODULE 03 

Preparing for Launch 

 
I spent months mentally preparing for my book launch. I was nervous, but in the end it turned out great! In this module, we’re going to learn all the tips and tricks around preparing for your book launch. 

We’ll prepare and guide you on what information you will need to upload your book to Amazon as well as how to do it with minimal errors. In addition, we will look at other sales platforms and why they may or may not be worth considering. All this will set the stage for your book release and those first sales! 

Before you launch you will need to know where to go for reviews and how to get maximum exposure the week of your book launch. You’ll love watching your novel climb the Amazon rankings as the sales start rolling in. With just a little planning (getting your audience engaged early is critical) your launch will be a ton of fun! 

Finally, you’ll map out your entire self-publishing plan (it’s simpler than you think!) so that you have a crystal clear picture of what you’ll be working towards throughout your book writing and self-publishing experience. 

Highlights: 

• Get your step-by-step guide to your book launch. This will set you up for a super fun and successful launch, no matter how nervous you are. 

• Determine your promotional budget for long term sales. Books don’t sell themselves. Learn the long game and know where you are going before you even start. 

• Map out your entire promotional plan so that you know right off the bat how you’re going to sell your program instead of letting the looming fear drain all your energy and motivation. 

• Finally, pull together all that you have learned into your Self-Publishing Roadmap, and then decide if you are ready to move forward with this dream of writing and publishing a book!