Landing Page, Lead Magnet & Sales Funnel Research

The biggest mystery to me throughout the past year is the use of landing pages, lead magnets and sales funnels.

I’ve learned that a landing page is the place that a person lands when they click on a link through an ad, the link in your Instagram profile, or a Facebook post. It takes them to a page, usually on a website, where the visitor is encouraged to take action by signing up for a newsletter through a contact form or by clicking a button to request some sort of special offer in exchange for providing their contact information.

The mechanics behind this are not as straightforward as I would have liked, however, I have set up an Author Checklist using BookFunnel which seems to be working.

A lead magnet is essentially the free thing that is given away. In my case, it would be my Author Checklist.

The sales funnel has been trickier for me to wrap my head around. A sales funnel begins by creating awareness on social media (ie. Instagram, Facebook or YouTube) which funnels the potential customer to your web site and landing page where a button or pop up will promise something of value for free in exchange for their name and email. So, how is it different from a landing page? When the lead magnet is selected a series of automated emails is triggered which move a potential customer from awareness to interest, consideration, intent, continually narrowing the funnel to the ultimate goal of a purchase.

Think of it this way—the landing page is the place, the lead magnet is the thing, and the sales funnel is the action of moving a customer from interest to purchase.